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Fondazione Prada

Milan, Italy

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The Prada Foundation, it became my first stop in Milan, Italy. Now, more and more luxury brands not only focus on product design and production but also focus on creating their own cultural industries, such as build exhibition halls, foundations and so on. Prada Foundation excluded the Prada name in the ticket, the entire architectural elements and details cannot find the Prada’s logo.
The following photos were taken by Addison Liu.
Located in a former gin distillery dating from 1910 in the Largo Isarco industrial
and brewing silos, as well as new buildings surrounding a large courtyard. ( complex on the southern edge of Milan, the new home of Fondazione Prada is a coexistence of new and regenerated buildings including warehouses, laboratories, architecture & design,2016)
 
Prada Foundation is a major conversion of the warehouse into a contemporary cultural institution designed by OMA.
 

The exhibits 

 

 

Excerpt of the Fondazione Prada official website : 

 

 

Slight Agitation 3/4: Gelitin” is the third chapter of the exhibition project conceived by Fondazione Prada Thought Council, whose members are Shumon Basar, Cédric Libert, Elvira Dyangani Ose, and Dieter Roelstraete.

“Slight Agitation”, a four-part project of newly commissioned, site-specific works hosted in sequence within the Cisterna in the Milan venue of Fondazione, continues with a third installment by the Austrian collective Gelitin. Their work follows on from Tobias Putrih (Slovenia, 1972) and Pamela Rosenkranz (Switzerland, 1979), while Laura Lima (Brazil, 1971) will produce the final chapter.

 

Following Tobias Putrih’s installation which engaged with ideas of play, politics, and emancipation and Pamela Rosenkranz’s intervention that offered visitors a multi-sensory immersion into a new perception of embodiment and collectivity, Gelitin present a project titled POKALYPSEA-APOKALYPSE-OKALYPSEAP. Three large sculptures explicitly address classical architectural archetypes (the triumphal arch, the obelisk, and the amphitheater), subverting their rhetoric and monumental components. Symbols as much as structures conceived for everyday inhabitation, these sculptures draw an arc from the insular and individual to the open-ended and collective, from the overtly erotic to the sublimated joy of togetherness. This intervention is indicative of the group’s artistic practice which, since the 90’s, has experimented with the reinterpretation of totalitarian art and performance, developing a radical attitude towards institutions. Their work has anticipated the codes of relational aesthetics and invented a sculptural language and approach to installation that are anarchic and irreverent.

 

The central space of the Cisterna is occupied by Arc de Triomphe (2003 / 2017), the reproduction of an elephant-high male figure, bending over backward, made of plasticine. As much as the shape and the dimensions of this sculpture are reminiscent of the Roman arch, the presence of a fully functioning water fountain, incorporated as a phallic element, transforms the exhibition space into a collective one, truly manifesting Gelatin’s liberating artistic approach.

In the left-hand space, there is a giraffe-high sculpture, made up of polystyrene blocks, that could resemble a typical Inuit construction, a monumental obelisk or a cigar on top of a big table.

 

The third of the three sculptures, a wooden upward spiral, is reminiscent of an antique amphitheater.

Not only can visitors enter the sculpture and sit on the bleachers, but they are also invited to smoke a cigarette in the center of the installation. Those who decide to share this banal action with the other members of the audience become the protagonists of a short, ephemeral act that, according to Gelitin, positions itself somewhere between Samuel Beckett’s Theater of the Absurd and a karaoke performance.

 

As stated by Dieter Roelstraete, “in the tripartite story of POKALYPSEA-APOKALYPSE-OKALYPSEAP the fundamental question is one that quite literally questions the fundaments of sculpture as given, for instance, in the traditionally three-fold way of matter’s manifestation in the known universe: solid (plasticine, styrofoam, wood), liquid (the triumphal arch’s well-aimed water jet), gas (cigarette smoke, the settling dust all around); or in the liquid logic of matter’s preferred paths of ‘transitioning’—freezing and melting; condensing and evaporating”

 

Address: Largo Isarco, 2, 20139 Milano MI, Italy

Hours

Friday10am–8pm

Saturday10am–8pm

Sunday10am–8pm

Monday10am–7pm

Tuesday closed

Wednesday10am–7pm

Thursday10am–7pm

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Phone+39 02 5666 2611

​Addison Liu

© 2023 by Addison Liu. Proudly created with Wix.com

Travel
As much as you can.
As far as you can
As long as you can.
Life’s not meant to be lived in one place.

Day 1

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I fly to Rome on Thursday morning, which works out well as all attractions are open and do not have the weekend traffic to deal with. 

 

Tips:

Take the train from Leonardo Da Vinci airport to Termini Station, it's part of the experience.  The Termini Station is a convenience for the traveler to go everywhere. In Airport and Station, you can find some city guidebook. Read a guidebook to help you understand a little about the city before going (Rick Steves Italy, or Rome were good).

There is no need to book a tour of either of these sites unless you want one. On one day, with tickets to the Vatican Museums, you can pick your entry time and spend as much or as little time wandering as you wish. After that, you can go into St. Peter's Basilica.

 

Vatican City Although very small country, but the Vatican Museum is really so shocking.

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They display works from the immense collection amassed by Popes throughout the centuries including some of the most renowned classical sculptures and most important masterpieces of Renaissance Art in the world. (Wikipedia)

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The following photos were taken by Addison Liu.

One of  Sistine Chapel ceiling's most famous works is one of the three Renaissance: Michelangelo spent four years painting " Sistine Chapel ceiling" at the Sistine Chapel.In the biography of Michelangelo, Roman Roland wrote: "Michelangelo is only one kind of heroism: understanding of the world (reality), and still, love it."

Michelangelo painting " Sistine Chapel ceiling" is the mural I have seen, the most surprising piece of work. You stand under the mural, no matter from every angle you can see every detail of the mural. Every detail is full of biblical stories, perfect in every angle, and you can feel yourself traveling in the painting.

 

Tip: This mural, visitors cannot take pictures. Only I secretly photographed, because it is so beautiful.

Day 2

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On another day, I went to see ancient Rome by visiting the Colosseum, Roman Forum, Palatine Hill, Baths of Caracalla, Circus Maximus, Santa Maria in Cosmedin and the Knights of Malta Keyhole. This is a great way to spend the day and see most of the sites if you are on a limited time allowance.

 

I went to Colosseum/Roman Forum in morning followed by a lunch nearby, then walking to the city south Circus Maximus, next walk north on Via Cavuto, having a gelato and visiting St. Peter in Chains.

This was a nice quiet place and Michelangelo’s Moses is awesome.  Then take the metro to the Spanish Steps and enjoy a walking tour through the Heart of Rome.

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